Little Hero
Case Study
The Brief
Deakin Eye Care Clinic Desires a method to communicate their information to the parents about amblyopia to build trust in continuing their child’s treatment in amblyopia and provide an enjoyable therapy experience for the children with amblyopia.
The Problems
Children with Amblyopia reject treatment because it is too tedious and uncomfortable.
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Many parents of these children came from foreign countries and speak very little English.
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The patients are mostly foragers living in Australia which knows little to no English.
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Patients and their guardians fail to understand amblyopia and the risk of forgoing the treatment.
Ideations
Through research and many group discussions, we have settled on creating a booklet and pamphlets to spread awareness of this issue of amblyopia.
Logo Design
The project needed a logo for children to recognize. Therefore I am responsible for creating a logo and an Identity for this campaign.
The logo is simple and bold with a positive, smiling face that is wearing an eyepatch.
Mascot
We Discovered that children like to follow a hero figure, so we decided to create a mascot to inspire children with amblyopia to be brave in undergoing their treatment.
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The overall aesthetic of the brand will mimic a paper-cut-like style therefore, I made a paper-cut mockup of the mascot character sketched by me.
3D Mascot
With the help of our 3D modeller, Sofya Medvedeva, we created a Hero mascot named Bobby.
3D Model of LITTLE HERO Mascot by Sofya Medvedeva
Comic Book
The idea is a short three sequenced, funny comic that exaggerates the power of the treatment by showing our mascot, bobby, the eye-patched hero shooting a laser beam out of his eye.
The Booklet
The project for Deakin Collaborative Eye Care Clinic designs a campaign titled “Little Hero” to help encourage children with amblyopia or AKA “Lazy Eyes”, to wear an eye patch and actively exercise their afflicted eye. We created a logo for this campaign nad a booklet to encourage children with amblyopia to start their treatment.